Privacy Policy

Kurskontrolle UG (haftungsbeschränkt)

Jahnstraße 43
41564 Kaarst
Authorized representatives: Dr. Simon Lichte, Kornelius Dridger
Email address: info@maxymetric.com

Overview of Data Processing

The following overview summarizes the types of data processed, the purposes of their processing, and refers to the affected persons.

Types of Data Processed

  • Inventory data (e.g., names, addresses)
  • Content data (e.g., entries in online forms)
  • Contact data (e.g., email, telephone numbers)
  • Meta/communication data (e.g., device information, IP addresses)
  • Usage data (e.g., visited websites, interest in content, access times)
  • Contract data (e.g., contract subject, term, customer category)
  • Payment data (e.g., bank details, invoices, payment history)

Categories of Data Subjects

  • Business and Contract Partners
  • Interested Parties
  • Communication Partners
  • Customers
  • Users (e.g., website visitors, users of online services)

Purposes of Processing

  • Provision of Contractual Services and Customer Support
  • Contact Requests and Communication
  • Security Measures
  • Direct Marketing
  • Reach Measurement
  • Office and Organizational Procedures
  • Affiliate Tracking
  • Management and Response to Inquiries
  • Feedback
  • Marketing
  • Profiles with User-Related Information
  • Provision of Our Online Services and User-Friendliness

Relevant Legal Bases

Below you will find an overview of the legal bases of the GDPR on which we process personal data. Please note that in addition to the GDPR regulations, national data protection regulations in your or our country of residence or establishment may apply. If more specific legal bases are relevant in individual cases, we will inform you of these in the privacy policy.

  • Consent (Art. 6(1)(a) GDPR) – The data subject has given their consent to the processing of their personal data for one or more specific purposes.
  • Performance of a Contract and Pre-Contractual Inquiries (Art. 6(1)(b) GDPR) – The processing is necessary for the performance of a contract to which the data subject is a party or to take steps at the request of the data subject prior to entering into a contract.
  • Legal Obligation (Art. 6(1)(c) GDPR) – The processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate Interests (Art. 6(1)(f) GDPR) – The processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

National Data Protection Regulations in Germany: In addition to the data protection regulations of the General Data Protection Regulation, national data protection regulations apply in Germany. This includes, in particular, the Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG), which aims to protect against the misuse of personal data during data processing. The BDSG contains specific provisions on the right of access, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes, and the transfer and automated decision-making in individual cases, including profiling. Furthermore, it regulates data processing for purposes related to employment (§ 26 BDSG), especially regarding the establishment, execution, or termination of employment relationships, as well as the consent of employees. Additionally, data protection laws of the individual federal states may also apply.

Security Measures

In accordance with legal requirements, taking into account the state of the art, the implementation costs, and the nature, scope, circumstances, and purposes of processing, as well as the varying probabilities and severity of threats to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk.

These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as access, input, transmission, securing availability, and segregation of the data. Additionally, we have established procedures to ensure the exercise of data subject rights, the deletion of data, and responses to data security threats. We also consider the protection of personal data during the development or selection of hardware, software, and procedures, in accordance with the principle of data protection by design and by default.

SSL Encryption (HTTPS): To protect the data transmitted via our online offering, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in your browser’s address bar.

Transfer of Personal Data

In the course of processing personal data, it may happen that the data is transferred to other entities, companies, legally independent organizational units, or individuals, or is disclosed to them. Recipients of these data may include service providers tasked with IT duties or providers of services and content integrated into a website. In such cases, we adhere to legal requirements and, in particular, enter into appropriate contracts or agreements with the recipients of your data to protect your data.

Data Processing in Third Countries

If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or if processing occurs in the context of using third-party services or disclosing or transferring data to other persons, entities, or companies, this is done only in accordance with legal requirements.

Subject to explicit consent or contractual or legally required transmission, we process or allow the data to be processed only in third countries with a recognized level of data protection, contractual obligation through so-called EU Commission standard protection clauses, certifications, or binding internal data protection regulations (Art. 44 to 49 GDPR, EU Commission information page: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).

Deletion of Data

The data we process will be deleted in accordance with legal requirements as soon as their consent for processing is revoked or other permissions cease to apply (e.g., if the purpose for processing these data no longer exists or they are not necessary for the purpose).

If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted to these purposes. This means the data will be locked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons or whose storage is necessary to assert, exercise, or defend legal claims or to protect the rights of another natural or legal person.

As part of our data protection information, we may provide users with further information on the deletion and retention of data that is specific to the respective processing processes.

Use of Cookies

Cookies are small text files or other storage markers that store information on end devices and retrieve information from them. For example, they can store the login status in a user account, the contents of a shopping cart in an e-shop, the accessed content, or used functions of an online service. Cookies can also be used for various purposes, such as ensuring the functionality, security, and comfort of online services, as well as creating analyses of visitor flows.

Notes on Consent: We use cookies in compliance with legal regulations. Therefore, we obtain prior consent from users unless legally not required. Consent is not necessary, particularly when storing and retrieving the information, including cookies, is strictly necessary to provide a telemedia service (i.e., our online offering) explicitly requested by the users. The revocable consent is clearly communicated to users and includes information about the specific use of cookies.

Notes on Legal Bases for Data Protection: The legal basis on which we process users’ personal data with the help of cookies depends on whether we ask users for consent. If users consent, the legal basis for processing their data is the given consent. Otherwise, the data processed with the help of cookies is based on our legitimate interests (e.g., a commercial operation of our online offering and improvement of its usability) or, if necessary for fulfilling our contractual obligations, when the use of cookies is required to fulfill our contractual obligations. We clarify the purposes for which cookies are processed in the course of this privacy policy or within our consent and processing procedures.

Storage Duration: The following types of cookies are distinguished concerning the storage duration:

  • Temporary Cookies (also: Session Cookies): Temporary cookies are deleted at the latest after a user leaves an online offering and closes their end device (e.g., browser or mobile application).
  • Permanent Cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved, or preferred content can be displayed directly when the user revisits a website. Likewise, the data collected with the help of cookies can be used to measure reach. Unless we provide explicit information to users about the type and duration of cookies (e.g., as part of obtaining consent), users should assume that cookies are permanent and that the storage duration can be up to two years.

General Information on Withdrawal and Objection (Opt-Out): Users can revoke their given consents at any time and object to the processing according to the legal requirements of Art. 21 GDPR (further information on the objection is provided in this privacy policy). Users can also declare their objection via their browser settings.

Further Information on Processing, Procedures, and Services:

  • Processing of Cookie Data Based on Consent: We use a cookie consent management procedure through which users’ consents to the use of cookies, or the processing mentioned within the cookie consent management procedure and providers, are obtained, managed, and revoked. The consent declaration is stored to avoid repeating the query and to prove the consent per legal obligations. Storage can occur server-side and/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies) to attribute the consent to a user or their device. Subject to individual details on the providers of cookie management services, the following notes apply: The duration of storing the consent can be up to two years. A pseudonymous user identifier is created and stored with the consent’s time, information on the scope of the consent (e.g., which categories of cookies and/or service providers), and the browser, system, and used end device.
  • ccm19: Cookie Consent Management; Service provider: Papoo Software & Media GmbH, Auguststr. 4, 53229 Bonn, Germany; Website: https://www.ccm19.de/; Privacy Policy: https://www.ccm19.de/datenschutzerklaerung.html; Further information: A pseudonymous user ID is stored with the consent status.

Business Services

We process data from our contractual and business partners, such as customers and interested parties (collectively referred to as “contractual partners”), in the context of contractual and comparable legal relationships and related measures, as well as in the context of communication with the contractual partners (or pre-contractually), e.g., to respond to inquiries.

We process this data to fulfill our contractual obligations. This includes, in particular, obligations to provide the agreed services, any update obligations, and remedies for warranty and other performance issues. Additionally, we process the data to protect our rights and for the purposes of administrative tasks and business organization associated with these obligations. Moreover, we process the data based on our legitimate interests in proper and economic business management and in security measures to protect our contractual partners and our business operations from misuse, threats to their data, secrets, information, and rights (e.g., involving telecommunications, transportation, and other support services, subcontractors, banks, tax and legal advisors, payment service providers, or tax authorities). Within the scope of applicable law, we only disclose the data of contractual partners to third parties to the extent necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners are informed about further forms of processing, e.g., for marketing purposes, within this privacy policy.

We inform contractual partners about the necessary data for the aforementioned purposes before or during data collection, e.g., in online forms, through special markings (e.g., colors) or symbols (e.g., asterisks), or personally.

We delete the data after the expiration of legal warranty and comparable obligations, i.e., generally after 4 years, unless the data is stored in a customer account, e.g., as long as they must be retained for legal archiving reasons (e.g., for tax purposes, usually 10 years). Data disclosed to us by the contractual partner as part of an order is deleted in accordance with the order specifications, generally after the end of the order.

If we use third-party providers or platforms to provide our services, the terms and privacy notices of the respective third-party providers or platforms apply in the relationship between users and the providers.

Customer Account: Contractual partners can create an account within our online offering (e.g., customer or user account, “customer account”). If registration of a customer account is required, contractual partners will be informed about this as well as the required information for registration. The customer accounts are not public and cannot be indexed by search engines. During registration, subsequent logins, and usage of the customer account, we store the IP addresses of the customers along with the access times to prove registration and prevent misuse of the customer account.

When customers have terminated their customer account, the data related to the customer account will be deleted unless retention is necessary for legal reasons. It is the customers’ responsibility to secure their data upon termination of the customer account.

Offering Software and Platform Services: We process the data of our users, registered and any test users (hereinafter collectively referred to as “users”), to provide our contractual services and based on legitimate interests to ensure the security of our offering and to further develop it. The required information is marked as such in the context of the order, purchase, or comparable contract conclusion and includes the information required for service provision and billing as well as contact information for any necessary consultations.

Types of Processed Data:

  • Inventory data (e.g., names, addresses)
  • Payment data (e.g., bank details, invoices, payment history)
  • Contact data (e.g., email, phone numbers)
  • Contract data (e.g., contract subject, duration, customer category)
  • Usage data (e.g., visited websites, interest in content, access times)
  • Meta/communication data (e.g., device information, IP addresses)

Affected Persons: Customers, interested parties, business, and contractual partners.

Purposes of Processing:

  • Provision of contractual services and customer service
  • Security measures
  • Contact inquiries and communication
  • Office and organizational procedures
  • Management and response to inquiries

Legal Bases:

  • Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR)
  • Legitimate interests (Art. 6(1)(f) GDPR)
  • Legal obligation (Art. 6(1)(c) GDPR)

Provision of the Online Offer and Web Hosting

To provide our online offer securely and efficiently, we utilize the services of one or more web hosting providers, from whose servers (or servers they manage) the online offer can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space, and database services, as well as security services and technical maintenance services.

The data processed in the context of providing the hosting offer can include all information related to the users of our online offer, which arises during usage and communication. This regularly includes the IP address, which is necessary to deliver the contents of online offers to browsers, and all entries made within our online offer or on websites.

Email Sending and Hosting: The web hosting services we use also include the sending, receiving, and storing of emails. For these purposes, the addresses of recipients and senders, as well as other information regarding email transmission (e.g., the involved providers) and the contents of the respective emails, are processed. The aforementioned data can also be processed for SPAM detection purposes. Please note that emails on the internet are generally not sent in encrypted form. Although emails are usually encrypted during transport, they are not encrypted on the servers from which they are sent and received (unless an end-to-end encryption method is used). Therefore, we cannot take responsibility for the transmission path of the emails between the sender and the receipt on our server.

Collection of Access Data and Log Files: We (or our web hosting provider) collect data on every access to the server (so-called server log files). The server log files may include the address and name of the retrieved web pages and files, date and time of retrieval, transferred data volumes, messages about successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), and, as a rule, IP addresses and the requesting provider.

The server log files can be used for security purposes, e.g., to avoid server overload (especially in the case of abusive attacks, known as DDoS attacks) and to ensure server load and stability.

Types of Processed Data:

  • Content data (e.g., entries in online forms)
  • Usage data (e.g., visited web pages, interest in content, access times)
  • Meta/communication data (e.g., device information, IP addresses)

Affected Persons: Users (e.g., website visitors, users of online services).

Purposes of Processing:

  • Provision of our online offer and user-friendliness.

Legal Bases:

  • Legitimate interests (Art. 6(1)(f) GDPR).

Used Services and Service Providers:

  • STRATO: Services in the field of providing information technology infrastructure and related services (e.g., storage space and/or computing capacities); Service provider: STRATO AG, Pascalstraße 10, 10587 Berlin, Germany; Website: https://www.strato.de; Privacy Policy: https://www.strato.de/datenschutz; Data Processing Agreement: concluded with the provider.
  • Contabo: Services in the field of providing information technology infrastructure and related services (e.g., storage space and/or computing capacities); Service provider: Contabo GmbH, Aschauer Straße 32a, 81549 Munich, Germany; Website: https://contabo.com; Privacy Policy: https://contabo.com/de/legal/privacy; Data Processing Agreement: concluded with the provider.

Special Notes on Applications (Apps)

We process the data of our application users as necessary to provide them with the application and its functionalities, monitor its security, and further develop it. We may also contact users in compliance with legal regulations if communication is required for the administration or use of the application. Additionally, we refer to the data processing information provided in this privacy policy regarding the processing of users’ data.

Legal Bases: The processing of data required to provide the application’s functionalities serves to fulfill contractual obligations. This applies also when providing the functions requires user permissions (e.g., enabling device functions). If the data processing is not necessary for providing the application’s functionalities but serves the security of the application or our business interests (e.g., collecting data for optimization or security purposes), it is based on our legitimate interests. If users are expressly asked for their consent to process their data, the processing of the data covered by the consent is based on that consent.

Types of Processed Data:

  • Inventory data (e.g., names, addresses)
  • Meta/communication data (e.g., device information, IP addresses)
  • Payment data (e.g., bank details, invoices, payment history)
  • Contract data (e.g., contract subject, duration, customer category)

Affected Persons: Users (e.g., website visitors, users of online services).

Purposes of Processing:

  • Provision of contractual services and customer service.

Legal Bases:

  • Consent (Art. 6(1)(a) GDPR)
  • Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR)
  • Legitimate interests (Art. 6(1)(f) GDPR)

Additional Notes on Processing Procedures, Methods, and Services:

  • Commercial Use: We process the data of our application users, including registered and potential test users (collectively referred to as “users”), to provide our contractual services and based on legitimate interests to ensure the application’s security and further development. The required information is identified as such within the context of usage, order, purchase, or comparable contract conclusion and may include the information needed for service provision and billing, as well as contact information for any necessary consultations.
  • Storage of a Universal and Unique Identifier (UUID): The application stores a so-called universally unique identifier (UUID) for analyzing usage and functionality and storing user settings. This identifier is generated upon installation (it is not linked to the device, thus not a device identifier in this sense), remains stored between application launches and updates, and is deleted when users remove the application from their device.
  • Device Permissions for Access to Functions and Data: Using our application or its functionalities may require user permissions to access specific device functions or data stored on or accessible via the device. By default, these permissions must be granted by users and can be revoked at any time in the respective device settings. The exact procedure for controlling app permissions may depend on the device and the user’s software. Users can contact us for clarification if needed. Please note that denial or revocation of permissions may affect the application’s functionality.
  • No Location Tracking or Movement Profiles: Location data is used only occasionally and not to create a location history or movement profile of the devices or their users.

Acquisition of Applications through App Stores

The acquisition of our application is carried out via specific online platforms operated by other service providers (so-called “App Stores”). In this context, in addition to our privacy notices, the privacy notices of the respective App Stores also apply. This is particularly relevant regarding the procedures used on these platforms for reach measurement and interest-based marketing, as well as any potential costs.

Types of Processed Data:

  • Inventory data (e.g., names, addresses)
  • Payment data (e.g., bank details, invoices, payment history)
  • Contact data (e.g., email, phone numbers)
  • Contract data (e.g., contract subject, duration, customer category)
  • Usage data (e.g., visited websites, interest in content, access times)
  • Meta/communication data (e.g., device information, IP addresses)

Affected Persons: Customers

Purposes of Processing:

  • Provision of contractual services and customer service

Legal Bases:

  • Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR)
  • Legitimate interests (Art. 6(1)(f) GDPR)

Additional Notes on Processing Procedures, Methods, and Services:

Registration, Login, and User Account

Users can create a user account. During registration, users are informed of the required mandatory information, which is processed for the purpose of providing the user account based on contractual obligations. The data processed includes login information (username, password, and an email address).

In the course of using our registration and login functions, as well as using the user account, we store the IP address and the time of each user action. This storage is based on our legitimate interests as well as those of the users in protecting against misuse and other unauthorized use. These data are generally not disclosed to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so.

Users may be informed by email about operations relevant to their user account, such as technical changes.

Types of Processed Data:

  • Inventory data (e.g., names, addresses)
  • Contact data (e.g., email, phone numbers)
  • Content data (e.g., entries in online forms)
  • Meta/communication data (e.g., device information, IP addresses)

Affected Persons: Users (e.g., website visitors, users of online services)

Purposes of Processing:

  • Provision of contractual services and customer service
  • Security measures
  • Management and response to inquiries

Legal Bases:

  • Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR)
  • Legitimate interests (Art. 6(1)(f) GDPR)

Additional Notes on Processing Procedures, Methods, and Services:

  • Registration with Real Names: Due to the nature of our community, we ask users to use our service only with their real names. The use of pseudonyms is not allowed.
  • Deletion of Data after Termination: If users have terminated their user account, their data related to the user account will be deleted unless there is a legal permission, obligation, or consent from the users to retain it.
  • No Obligation to Retain Data: It is the responsibility of the users to secure their data before the end of the contract upon termination. We are entitled to irretrievably delete all user data stored during the contract period.

Contact and Inquiry Management

When contacting us (e.g., via contact form, email, phone, or social media) and in the context of existing user and business relationships, the information provided by the inquiring persons is processed to the extent necessary to respond to the contact inquiries and any requested actions.

The response to contact inquiries and the management of contact and inquiry data within the framework of contractual or pre-contractual relationships is carried out to fulfill our contractual obligations or to respond to (pre)contractual inquiries and otherwise based on legitimate interests in responding to inquiries and maintaining user or business relationships.

Types of Processed Data:

  • Inventory data (e.g., names, addresses)
  • Contact data (e.g., email, phone numbers)
  • Content data (e.g., entries in online forms)

Affected Persons: Communication partners

Purposes of Processing:

  • Contact inquiries and communication

Legal Bases:

  • Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR)
  • Legitimate interests (Art. 6(1)(f) GDPR)

Communication via Messenger

We use messengers for communication purposes and kindly ask you to take note of the following information regarding the functionality of messengers, encryption, the use of communication metadata, and your options for objection.

You can also contact us through alternative means, such as by phone or email. Please use the contact details provided to you or those listed within our online offer.

In the case of end-to-end encryption of content (i.e., the content of your messages and attachments), we inform you that the communication contents (i.e., the content of the message and attached images) are end-to-end encrypted. This means that the content of the messages is not visible, even to the messenger providers themselves. You should always use the latest version of messengers with encryption enabled to ensure the encryption of message content.

However, we additionally inform our communication partners that while messenger providers cannot see the content, they can know that and when communication partners are communicating with us, as well as technical information about the device used by the communication partners and, depending on the settings of their device, location information (so-called metadata).

Notes on Legal Bases: If we ask communication partners for permission before communicating with them via messenger, the legal basis for our data processing is their consent. Otherwise, if we do not ask for consent and they contact us, for example, on their initiative, we use messengers in relation to our contractual partners and in the context of contract initiation as a contractual measure, and in the case of other interested parties and communication partners, based on our legitimate interests in fast and efficient communication and meeting the communication needs of our communication partners via messenger. Furthermore, we point out that we do not transmit the contact details communicated to us to the messengers for the first time without your consent.

Withdrawal, Objection, and Deletion: You can withdraw your consent at any time and object to communication with us via messenger at any time. In the case of communication via messenger, we delete the messages according to our general deletion guidelines (i.e., as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume that we have answered any information from the communication partners if no reference to a previous conversation is to be expected and no legal retention obligations oppose deletion.

Reservation of Reference to Other Communication Methods: Finally, we would like to point out that we reserve the right not to answer inquiries via messenger for your safety. This is the case, for example, if internal contract details require special confidentiality or if an answer via messenger does not meet formal requirements. In such cases, we refer you to more appropriate communication channels.

Types of Processed Data:

  • Contact data (e.g., email, phone numbers)
  • Usage data (e.g., visited websites, interest in content, access times)
  • Meta/communication data (e.g., device information, IP addresses)

Affected Persons: Communication partners

Purposes of Processing:

  • Contact inquiries and communication
  • Direct marketing (e.g., via email or postal)

Legal Bases:

  • Consent (Art. 6(1)(a) GDPR)
  • Legitimate interests (Art. 6(1)(f) GDPR)

Additional Notes on Processing Procedures, Methods, and Services:

Push Notifications

With the consent of users, we can send them so-called “push notifications.” These are messages displayed on the screens, devices, or browsers of users even when our online service is not actively being used.

To subscribe to push notifications, users must confirm the prompt from their browser or device to receive push notifications. This consent process is documented and stored. The storage is necessary to determine whether users have agreed to receive push notifications and to be able to prove their consent. For these purposes, a pseudonymous identifier of the browser (so-called “push token”) or the device ID of a device is stored.

Push notifications may be necessary for fulfilling contractual obligations (e.g., technical and organizational information relevant to the use of our online offer) and are otherwise sent based on the user’s consent unless otherwise specified below. Users can change their push notification preferences at any time using the notification settings of their respective browsers or devices.

Purposes of Processing:

  • Provision of contractual services and customer service

Legal Bases:

  • Consent (Art. 6(1)(a) GDPR)
  • Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR)

Newsletter and Electronic Notifications

We send newsletters, emails, and other electronic notifications (hereinafter referred to as “newsletters”) only with the consent of the recipients or a legal authorization. If the contents of the newsletter are specifically described during the subscription process, they are decisive for the user’s consent. Otherwise, our newsletters contain information about our services and us.

To subscribe to our newsletters, it is generally sufficient to provide your email address. However, we may ask you to provide a name for personal address in the newsletter or other details if these are necessary for the newsletter’s purposes.

Double-Opt-In Procedure: Subscription to our newsletter generally follows a double-opt-in procedure. This means you will receive an email after registration, asking you to confirm your subscription. This confirmation is necessary to ensure that no one can subscribe with someone else’s email address. The newsletter subscriptions are logged to prove the subscription process according to legal requirements. This includes storing the subscription and confirmation times and the IP address. Changes to your data stored with the email service provider are also logged.

Deletion and Restriction of Processing: We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to prove previously given consent. The processing of these data is limited to the purpose of defending against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed simultaneously. In the case of obligations to permanently observe objections, we reserve the right to store the email address in a blocklist solely for this purpose.

Logging the subscription process is based on our legitimate interests for proof of its proper execution. If we commission a service provider to send emails, this is done based on our legitimate interests in an efficient and secure dispatch system.

Legal Bases: The sending of newsletters is based on the recipients’ consent or, if consent is not required, on our legitimate interests in direct marketing, provided it is legally permitted, e.g., in the case of existing customer advertising. If we commission a service provider to send emails, this is done based on our legitimate interests in efficient and secure dispatch. The registration procedure is recorded based on our legitimate interests to prove that it has been conducted in compliance with the law.

Types of Processed Data:

  • Inventory data (e.g., names, addresses)
  • Contact data (e.g., email, phone numbers)
  • Meta/communication data (e.g., device information, IP addresses)
  • Usage data (e.g., visited websites, interest in content, access times)

Affected Persons: Communication partners

Purposes of Processing:

  • Direct marketing (e.g., via email or postal)

Legal Bases:

  • Consent (Art. 6(1)(a) GDPR)
  • Legitimate interests (Art. 6(1)(f) GDPR)

Opt-Out: You can cancel the receipt of our newsletter at any time, i.e., revoke your consent or object to further receipt. You will find a link to cancel the newsletter at the end of each newsletter, or you can use one of the above contact options, preferably email.

Additional Notes on Processing Procedures, Methods, and Services:

  • Measurement of Opening and Click Rates: The newsletters contain a so-called “web beacon,” i.e., a pixel-sized file retrieved from our server or, if we use an email service provider, from their server when opening the newsletter. During this retrieval, technical information such as information about the browser and your system, as well as your IP address and the time of retrieval, is collected. This information is used to improve our newsletters technically based on the technical data or target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or access times. This analysis includes determining whether the newsletters are opened, when they are opened, and which links are clicked. This information is assigned to individual newsletter recipients and stored in their profiles until they are deleted. The evaluations help us understand the reading habits of our users and adapt our content to them or send different content according to the interests of our users. The measurement of opening rates and click rates and the storage of the measurement results in the users’ profiles and their further processing are based on the users’ consent. A separate revocation of success measurement is unfortunately not possible; in this case, the entire newsletter subscription must be canceled or objected to. In this case, the stored profile information will be deleted.

Web Analysis, Monitoring, and Optimization

Web analysis (also known as “reach measurement”) serves to evaluate the visitor flows of our online offering and can include behavior, interests, or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach measurement, we can, for example, identify the times when our online offering or its functions or content are most frequently used or encourage reuse. We can also identify which areas need optimization.

In addition to web analysis, we may use testing procedures to test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles can be created for these purposes, i.e., data summarized for a usage process, and information can be stored in and retrieved from a browser or an end device. The collected information includes, in particular, visited web pages and used elements, as well as technical information such as the browser used, the computer system used, and information on usage times. If users have consented to the collection of their location data to us or the providers of the services we use, location data can also be processed.

The IP addresses of the users are also stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect users. Generally, the clear data of users (such as email addresses or names) are not stored as part of web analysis, A/B testing, and optimization, but pseudonyms are. This means that neither we nor the providers of the used software know the actual identity of the users, only the data stored in their profiles for the purposes of the respective procedures.

Notes on Legal Bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is consent. Otherwise, the users’ data is processed based on our legitimate interests (i.e., interest in efficient, economic, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Types of Processed Data:

  • Usage data (e.g., visited web pages, interest in content, access times)
  • Meta/communication data (e.g., device information, IP addresses)

Affected Persons: Users (e.g., website visitors, users of online services)

Purposes of Processing:

  • Reach measurement (e.g., access statistics, recognition of returning visitors)
  • Profiles with user-related information (creating user profiles)

Security Measures:

  • IP masking (pseudonymization of the IP address)

Legal Bases:

  • Consent (Art. 6(1)(a) GDPR)
  • Legitimate interests (Art. 6(1)(f) GDPR)

Additional Notes on Processing Procedures, Methods, and Services:

Social Media Presence

We maintain online presences within social networks and process user data in this context to communicate with users active there or to offer information about us.

Please note that user data may be processed outside the European Union. This may pose risks for users, such as making it more difficult to enforce their rights.

Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, usage profiles can be created based on user behavior and resulting interests. These usage profiles can, in turn, be used to display advertisements within and outside the networks that are likely to match the users’ interests. For these purposes, cookies are usually stored on the users’ computers, in which usage behavior and interests are stored. Moreover, data can also be stored in the usage profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in).

For a detailed presentation of the respective processing forms and the opt-out options, we refer to the privacy policies and information provided by the operators of the respective networks.

Even in the case of information requests and the assertion of data subject rights, we point out that these can be most effectively asserted with the providers. Only the providers have access to the users’ data and can directly take appropriate measures and provide information. Should you still need help, you can contact us.

Types of Processed Data:

  • Contact data (e.g., email, phone numbers)
  • Content data (e.g., entries in online forms)
  • Usage data (e.g., visited websites, interest in content, access times)
  • Meta/communication data (e.g., device information, IP addresses)

Affected Persons: Users (e.g., website visitors, users of online services)

Purposes of Processing:

  • Contact inquiries and communication
  • Feedback (e.g., collecting feedback via online form)
  • Marketing

Legal Bases:

  • Legitimate interests (Art. 6(1)(f) GDPR)

Additional Notes on Processing Procedures, Methods, and Services:

Changes and Updates to the Privacy Policy

We ask you to regularly inform yourself about the content of our privacy policy. We adjust the privacy policy as soon as changes in our data processing activities make this necessary. We will inform you if changes require your participation (e.g., consent) or any other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that these addresses may change over time, and we ask you to verify the information before contacting them.

Rights of Data Subjects

As a data subject under the GDPR, you have various rights, particularly those outlined in Articles 15 to 21 GDPR:

  • Right to Object: You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data, which is carried out based on Article 6(1)(e) or (f) GDPR; this also applies to profiling based on these provisions. If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such advertising; this also applies to profiling to the extent that it is related to such direct marketing.
  • Right to Withdraw Consent: You have the right to withdraw your given consents at any time.
  • Right of Access: You have the right to request confirmation as to whether data concerning you is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with legal requirements.
  • Right to Rectification: You have the right, according to legal requirements, to request the completion or correction of your data.
  • Right to Erasure and Restriction of Processing: You have the right, in accordance with legal requirements, to request that data concerning you be deleted immediately, or alternatively, in accordance with legal requirements, to request a restriction of the processing of the data.
  • Right to Data Portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used, and machine-readable format in accordance with legal requirements, or to request its transmission to another controller.
  • Right to Lodge a Complaint with a Supervisory Authority: In accordance with legal requirements and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular in the member state of your habitual residence, place of work, or the place of the alleged infringement, if you consider that the processing of personal data relating to you infringes the GDPR.

Definitions of Terms

This section provides an overview of the terminology used in this privacy policy. Many of the terms are derived from the law and are primarily defined in Article 4 GDPR. The legal definitions are binding. The following explanations are intended primarily to aid understanding. The terms are sorted alphabetically.

  • Personal Data: “Personal data” refers to any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, particularly by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
  • Profiles with User-Related Information: The processing of “profiles with user-related information,” or simply “profiles,” involves any kind of automated processing of personal data that uses this personal data to analyze, evaluate, or predict certain personal aspects relating to a natural person (depending on the type of profiling, this can include various information regarding demographics, behavior, and interests, such as interactions with websites and their content). Cookies and web beacons are often used for profiling purposes.
  • Reach Measurement: Reach measurement (also known as web analytics) serves to evaluate the visitor flows of an online offering and can include the behavior or interests of visitors in certain information, such as website content. With the help of reach analysis, website owners can, for example, identify when visitors visit their website and what content they are interested in. This enables them to better tailor the website content to the needs of their visitors. Pseudonymous cookies and web beacons are often used for reach analysis to recognize returning visitors and obtain more accurate analyses of the use of an online offering.
  • Controller: The “controller” is the natural or legal person, public authority, agency, or other body that alone or jointly with others determines the purposes and means of processing personal data.
  • Processing: “Processing” is any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and includes practically any handling of data, such as collecting, evaluating, storing, transmitting, or deleting data.
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